“[Localore documentarians are] experimenting in unknown territory, learning what works and what doesn’t work, creating language, and vetting models on behalf of the wider creative community.” —Sundance Institute blog

“Localore’s producers generated just over 28 million impressions over websites, television, radio, and field-event participation. That’s especially impressive when you consider that many of those projects were located in sparsely populated areas.” —Columbia Journalism Review

“In a field where new projects often dry up the moment the money does, [Localore is] a victory.” —Nieman Journalism Lab

AIR—an international network of independent entrepreneurial radio and television media makers—is accepting applicants from independent creative media makers for the public media initiative Localore: Finding America. Guidelines and application information may be found at

“We’re in the golden age of talent, with podcasters and media entrepreneurs in position to lead and inspire us all,” said AIR Executive Director Sue Schardt. “Localore will bring forward makers who want to use public media in new ways to address the disparities that exist in our country.” Schardt recently spoke with Poynter about the program. Read the full article, “4 lessons from 5 years of pushing the boundaries of public media,” HERE.

Out of the entries, AIR’s selection committee will identify 15 indie media makers to incubate with public media and television stations. As executive producer, AIR provides the winning talent with a monthly stipend, a rich support network, and funds to hire additional collaborators as they build projects over six to nine months. The advisory board for AIR’s production includes top tier, respected public media professionals with deep experience in independent production and/or station operations, including Kat Chow of NPR’s “Code Switch,” Karim Ahmad from ITVS, Andi McDaniel of Twin Cities Public Television, producer and filmmaker Todd Melby, KUT’s Hawk Mendenhall and Laura Starecheski from the Center for Investigative Reporting, among others. Please see bios HERE.

The Finding America competition is the latest in AIR’s series of indie-creator-led research productions which work with public media stations nationwide. The application details are as follows:

• Media makers, producers, coders, documentarians, artists, designers, educators, and entrepreneurs are welcome to submit project ideas.

• Applications are open now until midnight on June 26.

• In June, Finding America celebrates with a block party featuring NPR’s Tiny Desk Concert Contest winner Fantastic Negrito in Oakland, California, at the Megapolis Festival with stations KQED and KALW.

• Learn more about the 12 intrepid creatives who led the last Localore competition series here:

AIR’s ongoing, nationwide field of research and development is supported with more than $5 million from the Corporation for Public Broadcasting, the Wyncote Foundation, the Ford Foundation, the MacArthur Foundation and the National Endowment for the Arts. Its work has been rooted in communities of all sizes across the United States and includes an immersive multi-media documentary in western North Dakota that puts a human face on the oil boom (BlackGoldBoom); a citizen-driven journalism enterprise in Chicago spreading to other cities (Curious City); a citizen-scientist partnership with NASA that brings science to kitchen tables for straight talk about the effects of weather change (iSeeChange); among others.

AIR was founded in 1988 by 10 independent radio producers at a kitchen table on Murray Street in New York. Now Boston-based, AIR’s international talent network identifies, cultivates and deploys storymakers to deepen understanding of and bring enlightenment to people worldwide. More information can be found at

For more information, please contact Samantha Tillman, Erika Santucci or Carla Sacks at Sacks & Co., 212-741-1000.