MAJOR LAZER’S VIDEO FOR “SUA CARA,” FEATURING BRAZILIAN SUPERSTARS ANITTA AND PABLLO VITTAR, IS ONE OF THE MOST SUCCESSFUL MUSIC VIDEO LAUNCHES OF 2017 ON YOUTUBE

20,170,905 MILLION VIEWS IN 24 HOURS

LIKED MORE IN ONE DAY THAN ANY OTHER MUSIC VIDEO IN THE HISTORY OF YOUTUBE


Major Lazer’s video for “Sua Cara,” featuring Brazilian superstars Anitta and Pabllo Vittar, is one of the most successful music video launches of 2017 on YouTube, with more than 20 million views in its first 24 hours on the platform. The video was also liked more in its first day than any music video in the history of YouTube, and is the most-liked in a single day of 2017. Watch “Sua Cara,” filmed in Morocco and directed by Bruno Ilogti, here.

“Sua Cara” is taken from the band’s new surprise-released EP, Know No Better, and reached #1 on Spotify in Brazil within hours of its release. The song has been streamed more than 100 million times to date worldwide.

The new EP expands upon the group’s global sound, taking inspiration from their travels to Pakistan, Cuba, South America, Africa and more while paying homage to their Caribbean roots. Know No Better feature appearances from Machel Montano, Busy Signal, Sean Paul, Konshens, J Balvin, Nasty C, Ice Prince, Patoranking, Jidenna, Anitta, Pabllo Vittar and more, as well as production work from the likes of Jr. Blender, Boaz van de Beatz, King Henry and Maphorisa.

Know No Better follows the global success of “Run Up” featuring PARTYNEXTDOOR and Nicki Minaj, “Cold Water” featuring Justin Bieber and MØ and “Lean On” with DJ Snake featuring MØ, one of the most successful songs of all time. Major Lazer is currently touring worldwide.


For more information, please contact Carla Sacks or Reid Kutrow at Sacks & Co., 212.741.1000.