TINY VINYL EXPANDS TO BROADWAY IN NEW ANNUAL PARTNERSHIP WITH CREATIVE GOODS

INAUGURAL TINY VINYL RELEASES FROM & JULIET
AND SUFFS

NEW MINIATURE VINYL FORMAT OFFERS FANS A JOYFUL WAY TO CONNECT WITH THEIR FAVORITE ARTISTS

“If the GenZer in your life is on the vinyl bandwagon
(as many are), the irresistibly cute Tiny Vinyl albums might delight.”
—The New York Times | Wirecutter

“Tiny Vinyl’s records are something new: Each of the 4-inch records has a song on each side.”—The Wall Street Journal | Buy Side

“Tiny Vinyl transforms music collecting...featuring today’s biggest artists in irresistible form.”—Rolling Stone

“Tiny Vinyl Is Turning Massive Hits Into Pocket-Sized Playable Records”
—Billboard

“a miniature new way for fans to embrace the popular format.”
—Forbes

“These mini vinyl records might be your new favorite collectible”
—Fast Company

“Tiny Vinyl is a new pocketable record format for the Spotify age”
—Ars Technica

April 14, 2026—On the heels of a highly successful nationwide launch, Tiny Vinyl expands into Broadway through a new partnership with theatrical merchandising agency Creative Goods for an annual, multi-release partnership. The initial releases include & Juliet and Suffs with additional titles forthcoming. Broadway fans can find these inaugural Tiny Vinyls at the shows’ theatres (both on Broadway and tour) as well as on their official websites.

“We’re thrilled to be partnering with Tiny Vinyl to bring this unique collectible to our clients and fans,” says Pete Milano, Founder & CEO of Creative Goods. “At Creative Goods, we strive to bring new and inventive ideas to our audiences to celebrate their theatre-going experience, and we're excited for the fans to experience the music they love in a new way.”

Tiny Vinyl is one of the most innovative new physical music formats of the past 20 years, bridging the gap between modern and traditional to offer a new collectible for artists to share with fans that easily fits in your pocket. Tiny Vinyl is a joyful way for fans to appreciate their favorite artists in a special, limited-edition item curated by artists for their biggest fans. Think of Tiny Vinyl as a fun collectible — akin to a baseball card, but still a playable record that measures four inches in size and can hold four minutes of audio per side. Tiny Vinyl is not intended to replace other forms of recorded music—it is a bonus for fans to collect.

Creative Goods is the leading boutique merchandising agency for theatre and live entertainment. Founded in New York City in 2008, and with offices now in New York, London, Amsterdam and Sydney, Creative Goods operates on the simple but powerful belief that merchandise is marketing. The agency serves as the official merchandise partner for more than 50 Broadway, West End, and global productions annually — including Hamilton, MJ The Musical, Chicago, Mean Girls, and many more of the world's most celebrated shows. To learn more, visit creativegoodsnyc.com or shop online anytime at broadwaymerchandiseshop.com.

More information on the partnership is imminent.

Available online and in-store now, Tiny Vinyl is a curated collectible with two singles on a 4” vinyl disc. Tiny Vinyls can be found through partnerships with Target and other national retailers, and directly with exclusive artist partners. Tiny Vinyl’s initial series of dedicated releases features many of the world’s biggest artists, including releases from BTS, Chappell Roan, Rihanna, Ariana Grande, Olivia Rodrigo, Huntrix (KPOP Demon Hunters), Gracie Abrams, Tate McRae, Doechii, Doja Cat, Noah Kahan, KATSEYE, Lola Young, Frank Sinatra, Lainey Wilson, Kacey Musgraves, Bruno Mars, Daddy Yankee, Teddy Swims, Britney Spears, Keith Urban, The Rolling Stones, Black Sabbath, Mötley Crüe and more. Most recently, Tiny Vinyl partnered with independent K-pop label hello82 on an annual multi-release program, with two inaugural Tiny Vinyls from ATEEZ, with additional titles forthcoming.

Tiny Vinyl Co-Founders, Neil Kohler and Jesse Mann, saw two trends overlapping - the resurgence of vinyl and a trend toward miniature collectibles. Kohler and Mann believed fans and the industry would connect with a new pocket-sized take on the ever-popular vinyl format. They then partnered with Nashville Record Pressing, an acclaimed vinyl manufacturer and Nashville-based subsidiary of GZ Media, the world’s largest manufacturer of vinyl records, to develop the format. After releasing a handful of Tiny Vinyls with artists in Nashville, the Tiny Vinyl team realized they had a product with mass appeal.

Each Tiny Vinyl is produced as a numbered, limited edition with the highest manufacturing standards - just like 12” vinyl. Providing a more sustainable spin on vinyl, all Tiny Vinyl records are made from 100% bio-attributed vinyl while utilizing approximately 1/10th of the material versus a standard 12” vinyl to reduce reliance on fossil fuels and waste. In addition to playing on Tiny Vinyl’s new player, Tiny Vinyl plays at 33 RPM on most manual turntables. To play Tiny Vinyl, ensure the tonearm can reach the center of the platter and turn auto-stop off. With two tracks per disc, every Tiny Vinyl sold counts as two track sales, so just five equal one album sale—making them both collectible and chart-eligible with Billboard and the RIAA.

Over the past 20 years, vinyl sales have significantly grown and now top 50 million units per year in the United States alone (Sources: Billboard, RIAA, Luminate). With broad availability at Target and beyond in 2025, Tiny Vinyl is a dynamic addition to this trend, offering fans a new way to connect with their favorite artists.

For more information, please contact Carla Sacks or Ross Clark
at Sacks & Co., 212.741.1000.

www.tinyvinyl.com
@tinyvinylrecords

UPCOMING TINY VINYL & CREATIVE GOODS RELEASES

&Juliet
A Side “…Baby, One More Time” | B Side “I Want It That Way”
Atlantic

Suffs
A Side “Keep Marching” | B Side “Great American Bitch”
Creative Goods